Marketing Manager (Aftermarket)

This role is an Automotive after-market opportunity to get hands-on with all aspects of marketing and see the direct impact of your work in the market.

Role:

• Design, implement and deliver the short and long-term marketing plans for the Division.
• Support and facilitate the development at product level incorporating range development, gap analysis, pricing, purchasing plan, value proposition, product life cycle and turnover, margin and profit forecasts.
• Plan and manage the Division marketing budget to deliver maximum impact and exposure of the brand name.
• Develop and maintain a marketing information resource including Competitor data, SWOT analysis by product group Vs all major competitors
• Sales analysis by customer to highlight cross-selling opportunities.
• Plan and manage the launch of new product catalogues, liaising with region/activity to develop new catalogues to ensure timely cascade of accurate product information.
• Develop and maintain a standard operating procedure for the marketing function and document the component processes.
• Organise and implement a customer relations strategy including the customer satisfaction survey, customer development activities, promotions, and special events.
• Oversee business development activities through strategic planning of customer presentations, coaching for prospective customer meetings, and the design and development of prospecting and customer contact systems.
• Oversee Division communication activities.
• Oversee the Division’s electronic marketing strategy including supervision of the website design and maintenance.
• Manage local responsibility for purchasing decisions & control. 

• Bachelor degree: business, marketing
• Minimum of 3~5 years' experience as a marketing manager in a B2B environment.
• Knowledge of automotive aftermarket for both OES and IAM
• Ability to lead the marketing function; develop short and long term strategies
• Thorough knowledge of marketing metrics as detailed above.
• Communication skills to effectively work across internal functions and with various stakeholders.
• Native level Japanese, business English